Let's Put an End to Sesame Beginnings

Posted by Scott - April 19, 2006 (entry 427)

(From our friends at Commercial Alert.) Next month, Zero to Three, the nation's leading advocates for infants and toddlers, and Sesame Workshop will release a new line of DVDs for babies called Sesame Beginnings. Sesame Beginnings will encourage babies' devotion to TV characters that have been licensed to promote hundreds of other products, including sugary fruit snacks, and vacation resorts. The American Academy of Pediatrics recommends no screen time for children under two.

Let's Put an End to Sesame Beginnings. Take Action!

posted by Scott Sanders, Chicago Media Action Visit
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