Assorted Public Broadcasting Articles from 2004

Posted by Scott - July 17, 2004 (entry 212)

Robert Feder
15 June 2004
Chicago Sun-Times
Tracking: Channel 11 shuffle

*V.J. McAleer, senior vice president for production at WTTW- Channel 11, shifts to the new role of senior vice president for community partnerships, production and outreach at the public television station.
A search is under way for a vice president for production, whose duties include oversight of "Chicago Tonight," Channel 11's flagship news program.
In other moves at the station, Dan Soles has been promoted to vice president of programming, and Jessica Hanson has been promoted to director of broadcasting and creative services.
*Thom Clark, president of the nonprofit Community Media Workshop, has been elected chairman of the community advisory board of WTTW.
Time Out!
TV & Radio
The media gets a turn under the microscope
Ted Cox
4 June 2004
Chicago Daily Herald
Remotely interesting: University of Illinois at Urbana-Champaign Professor Robert McChesney and Chicago journalist Salim Muwakkil talk on the issue of "Seize the Media!: Organizing on the Basis of Race, Politics and Media Justice" at 10:30 a.m. Saturday at the Havens Center in Geneva, Wis. It's part of the weekend-long RadFest starting today. Tickets are $8 a day, $120 for the weekend including lodging. Call (608) 262-0854 or -1420 or visit


In the air
19 February 2004
Ted Cox
Remotely interesting: Chicago Media Action is again calling on voters to get involved in the debate over the Federal Communications Commission and media ownership. CMA is asking voters to get in touch with their U.S. Representatives to support House Resolution 72, a measure rolling back last year's FCC "reforms." It will need all the support it can muster to get past Speaker of the House Dennis Hastert, who has been stonewalling the resolution of disapproval. Go to for help reaching your member of Congress.


Sunday Showcase
Lloyd Sachs
16 May 2004
Chicago Sun-Times couldn't give me a big enough coffee-table premium to make me a WTTW subscriber. Better to support a wino with my loose change than encourage this kind of viewer mistreatment...

Robert feder

* Bob Sirott, host of WTTW-Channel 11's "Chicago Tonight," and his wife, Marianne Murciano, have been tapped to play local television news anchors in "The Weatherman," the Nicolas Cage and Michael Caine movie being shot around Chicago.


WTTW cries wolf in fund-raising appeal; Letter falsely warns of budget gap
10 May 2004
Crain's Chicago Business

Finances at WTTW-TV/Channel 11 aren't as bleak as the public television station's fund-raising materials would have prospective donors believe.

In a solicitation letter dated April 26 and sent to 100,000 people, Chief Financial Officer Reese Marcusson warned supporters of a $1-million gap in the station's budget that needs to be filled by June 30.

``That's why I have no choice, and a very real responsibility, to ask for your help,'' wrote Mr. Marcusson. ``Your special contribution now will help make up this unprecedented shortfall.''

But WTTW's financial position is hardly unprecedented. In fact, it's at its strongest point in years. Support from corporations, which Mr. Marcusson's letter cited as the reason for the shortfall, is up 31% to $1.87 million from this time last year.

Mr. Marcusson says the station doesn't project a shortfall at all. ``We're on pace to break even this year, and we haven't done that since 2000,'' he said during a telephone interview May 5. ``Our ratings are going in the right direction, and our TV and radio underwriting (the equivalent of commercials) is up.''

So, why is his outlook over the phone so much sunnier than in the letter he signed? ``We wanted it to be an effective fund-raising piece,'' he said. ``You want to create a sense of urgency with the letter, because we really do need to raise money.''

Veteran Chicago-area fund-raiser Jimmie Alford says the technique is common in the world of direct mail, which WTTW depends on for $8 million to $10 million of its $36-million annual budget.

``There's a school of thought among some direct-mail firms that you really need to drum up a sense of urgency, whether it's there or not,'' says Mr. Alford. He hasn't seen the WTTW letter. ``But, you know, there are a lot of organizations that really do have a sincere need, so it's a borderline ethical question.''

Mr. Alford says he urges his clients to emphasize what's going well with their organizations. WTTW tries that approach-touting increased ratings and programming triumphs-in membership-renewal requests it mails out early each fiscal year, with little success, Mr. Marcusson said. ``People just say, `Yeah, well, that's what you're supposed to do,' and our renewal rates are down,'' he said. ``Telling a positive story sometimes isn't effective.''

WTTW does have some real problems. Key corporate underwriters like Andersen, United Airlines and A. T. Kearney Inc. have stopped giving since 2001. And state funding has declined.

But things aren't nearly so dire as they were a year ago. In January 2003, the station laid off 23 employees. This year, however, Mr. Marcusson said there won't be layoffs even if the station falls short of the $1 million it's seeking by June.

The Chicago Community Trust gave WTTW $600,000 in 2002 and $50,000 last year. ``Let's face it,'' a spokeswoman for the trust says, ``this wouldn't be the first time an organization overstated its case.'' WTTW's contradiction: An April 26 letter from WTTW says corporate donations are down, but its advertising figures tell a different story.

DISCLAIMER: The opinions expressed on this website are those of the individual members of Chicago Media Action who authored them, and not necessarily those of the entire membership of Chicago Media Action, nor of Chicago Media Action as an organization.

FAIR USE NOTICE: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.